We invest in emerging brands with a purpose.
Since our creation in 2015, we have backed more than 30 companies that redefine our ways of living: how we eat, sleep, socialize, learn and feel.
We invest between 2 and 10 million euros in companies based in France, Europe or the US with a proven business model. But we do not stop at funding. We support our portfolio companies and provide them with our operating tool box and network to help them thrive.
We want to make a real difference by improving lives and encouraging change in everyone’s day-to-day. We are excited to be on this path to crafting a better world.
Together with our portfolio founders, we aim to balance profit with purpose. We all are committed to creating a sustainable way of living and of doing business for individuals, the community and the planet. That is why we have been a mission-led company with B-Corp certification since 2019 and are willing to continue to improve whenever we can.
We are all in for businesses that create products or services we can each use every day. It could be consumer goods (such as personal & home care items, home decor & equipment, packaged food, mobility equipment) or consumer services (such as socializing experiences, wellness activities, hospitality, education and health facilities). More generally, any meaningful business that helps us live better, makes us healthier, smarter and happier.
We insist on backing businesses that are a force for good: for individuals, the community, and the planet. Sure, no company is 100% responsible from the get-go. But they should be willing to work to improve. Just like our name suggests, we believe in striving towards a better world, even if it is not perfect.
Before we invest, we make sure the founders are aligned, first with their company mission, second with our values. We are going to be working closely together, so it is vital we share the same goals, ethics, and, let's not forget, we need to get along.
We tend to invest in businesses that already have a proven business model and are making more than 3M€ annually and a clear path to profitability. However, if you are not quite at that stage but think we would be perfect partners, do not hesitate to reach out. We might be a good fit in the future.
